Suzuki to be Known as Suzuki Motor of America in US

Suzuki wants to concentrate in motorcycle industry in America.

After the approval of American Suzuki's Chapter 11 bankruptcy filing by the US Bankruptcy court, the whole Suzuki Industry in USA will now onwards be known as 'Suzuki Motor of America'. Earlier the firm was known as 'American Suzuki'. Suzuki Motor of America will be a wholly-owned subsidiary of its parent company, Suzuki Motor Corporation, which is head-quartered at Hamamatsu, Shizuoka, Japan.

With this restructuring, Suzuki is leaving the automobile business in the US to focus on motorcycles, ATV and marine divisions. So as previously announced, the company’s sale sections of motorcycles, ATVs, Marine divisions, Automotive parts and service operation will be restructured and will be welded to the newly organized consortium, Suzuki Motor Corporation.

Suzuki GSXR 750

“Today’s confirmation is a significant milestone and is one of the last remaining steps in our realignment and restructuring process. During the next few weeks, we will take final steps to implement the Plan, which will allow the Company to sell its Motorcycles/ATV, Marine, Automotive parts and service divisions. This will promote the long-term growth of the Motorcycles/ATV and Marine divisions, as well as providing automotive parts and service through the dealer network,”said M. Freddie Reiss, American Suzuki’s chief restructuring officer.

The plan was approved by the Honorable Scott C. Clarkson of the U.S. Bankruptcy Court for the Central District of California in Santa Ana with the acceptance of American Suzuki‘s creditors. The restructuring process is expected to be complete by March 31.

Suzuki Hayabusa

American Suzuki Motor Corporation was established in the state of California in 1963. The company grew up very rapidly to become one of the best motorcycle brands in USA. Till date American Suzuki Motor Corporation has sold millions of motorcycles, ATVs and marine machines in the United States. At present the Japanese manufacturer offers around 53 motorcycle, scooter, and ATV models for American motorcycle enthusiasts. These are classified in to different divisions such as Street, Sport, Supersport, Ultimate Sport, Cruiser, Motocross, Off-Road, On/Off Road (DualSport) and ATV. American Suzuki Motor has more than 1500 delaers across the US. It is
headquartered in Brea, California.

There was a time once the American motorcycle brands including Harley Davidson feared at the presence of Suzuki machines in USA. As its restructure its company leaving the automobile field to concentrate more on the motorcycle industry, the fear of Suzuki's rivals is supposed to be back on stage.

Written by .
Last updated on 05-03-2013. Published on 05-03-2013.
Published by BikeDunia in category News

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